Image is everything to Spring Ford’s customers. The leading marketers of designer and athletic wear rely on Spring Ford for quality that fits the image packed into their brands. While doing a superb job of making their customers look good, Spring Ford’s own image was outdated and inconsistent. The “…Is Everything” Campaign touted the business ethics of Spring Ford conveyed with a sense of fashion and flair, while introducing a new corporate ID for the company. Placed in leading fashion publications, the ads drew the attention of new and existing branded apparel merchandisers as well as leading mass merchants proving that “Image is everything.”