We had worked with Thona for over a decade, helping this supplier of automotive sealing systems quadruple in size and become a top supplier to OEMs in the North American market. Germany-based SaarGummi held a similar position on three other continents. With the trend among automakers accelerating toward commonized products in global platforms, the two companies were a perfect fit.

When SaarGummi acquired Thona in 2000, they needed to quickly build name recognition and a global image in their North American market. Slocum Blatt developed aggressive publicity and advertising campaigns that leveraged Thona’s reputation for world-class quality into the new SaarGummi name, eased any concerns about the transition, and sealed SaarGummi’s position as a major global supplier.