Rodale had gone to one of the biggest design shops in the U.S. to contemporize their logo. But as the time approached to roll out a graphic standards manual to the multitude of in-house folks and vendors who’d be using the new look, the agency had a hard time getting it together.

The client turned to Slocum Blatt. They needed a Style Guide that was comprehensive yet inviting, thorough yet simple. We dove into the sea of variations and applications, made order of the chaos, and emerged with a manual that won over Rodale’s very demanding audience. And also won a gold ADDY award.