Rodale is America’s leading publisher of magazines devoted to healthy active lifestyles. Their titles, which include Prevention, Men’s Health, and Runner’s World, are viable media for many of the largest manufacturers of health & personal care products, pharmaceuticals, and casual apparel.

In the past Rodale had sponsored a Montana trout fishing expedition exclusively for top female executives of prospective advertisers. They decided to pull out all of the plugs for a similar event. Slocum Blatt developed an invitation in the form of a concept box. We sourced a British-made fly lure that was packaged in an elegant aluminum container that more closely resembled a jewel box. Inside we placed a full-color accordion-fold invitation with miniature “post card” photos of the four-star lodge and pristine environs.

With a target list of forty key executives, we kept costs very reasonable by producing the invitations on our in-house dye-sublimation printer, and hand-assembling the packages. The response was incredible — the event was quickly booked by “Who’s Who” among the most influential women in the industry.