Among Palmer’s seasonal/novelty chocolates are familiar favorites for every holiday, but their product development team is always whipping up new concepts for impulse sales. They give us some sweet ideas. Then we design the packaging (and sometimes the candy itself) to appeal on three levels: (1) visually pop on fiercely competitive retail racks to grab the fancy of parents, grandparents, friends and relatives; (2) impress these shoppers that the kids in mind will enjoy the product; and (3) delight the kids themselves.

We’re always doing something new and different for these folks. It’s also nice to know that packaging we designed for Palmer a decade ago is still among their traditional top sellers.