North Star has a uniquely upfront approach to commercial construction. They’re upfront in their personal style, answers, even their quotes; unlike everyone else in the business, North Star estimates jobs before the design stage begins.

Business owners and developers find all this refreshing. It’s made North Star a major player in the mid-Atlantic area, and taken them to projects in Boston, Houston, North Carolina, and the Virgin Islands.

They didn’t need an elaborate brochure, just an image piece that said who they are: professional, personable, to-the-point, fluff-free, and eminently capable.

Our trifold captured these attributes. It proved good for our business as well as North Star’s. In the first couple months, four of their customers called president James Gentile to ask him where he got the cool brochure. Jim responds with legendary directness: “Call Slocum Blatt. They do great work.”