We do a lot of ads for these “gatekeepers of power,” who produce dual stage reeds, intake valves, air filters, and other power-boosting products for the motocross, snowmobile, watercraft and ATV aftermarkets.

Here was one of the more interesting challenges: Design a one-page ad that features the endorsement of a top motocross rider, Boyesen’s RAD valve along with a glowing magazine review, and an air filter that Boyesen markets under a different brand. And keep it clean.

To keep the brands distinct, we divided the page into the look of two fractional ads. The client loved it, the page popped in the otherwise cluttered media environment, and Boyesen’s sales continue to accelerate.