This internet banking service for smaller community banks was on one of the fastest tracks we’ve ever seen. The competition was heavy, and rollout schedule was tight, and they were working with half a dozen different research, advertising, marketing and PR firms, all while still refining their product.

They turned to Slocum Blatt for two critical pieces in the marketing puzzle. The first was establishing their corporate image. We designed a logo to reflect solid professionalism, while at the same time projecting an inviting and unintimidating image to banks and consumers alike. Then we launched BankZIP.com to the banking trade with a national ad campaign.

The second piece: get sales leads. As the competition heated up, BankZIP.com accelerated their rollout. The new timetable called for direct mailing to community banking executives in the dead center of the summer — usually not the best of times for direct response B-to-B. In less than two weeks, we put together a package that hit the target head-on — and booked hundreds of hot leads.